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When you buy a dazzling piece of fine jewelry, you’re making an important purchase. Equally
important is the decision of where you purchase.
Jewelers of America, the national association for the retail jewelers, has 10,000+ members across the U.S. — all JA Jewelry Professionals. |
Who is a JA Jewelry Professional?
A JA Jewelry Professional is committed to serving consumers in an
ethical, educated manner. They actively pursue training and education
in order to become the best professionals possible. A JA Jewelry
Professional strives to impart the spirit and values of professionalism
to consumers and colleagues alike.
A Commitment to Ethics and Service
JA members are committed to providing the best possible service
and quality merchandise for consumers. As a sign of this dedication, JA
members annually sign the JA Code of Ethics. This document outlines
the professional standards expected of all JA members and each
member agrees to make those ethical standards the guiding principles
behind their day-to-day operations.
Why Jewelers of America?
Since 1906, JA has been giving its member Jewelry rofessionals the
tools they need to achieve and excel in the marketplace. JA’s membership
makes being a JA Jewelry Professional an integral part of their daily lives.
Is Your Jeweler a JA Member?
If you see the blue “J” logo in the door, in a showcase, on the
countertop, or in the store’s advertising, that jeweler is a member of
Jewelers of America. JA is a professional organization with standards of
conduct and business ethics, which its
members agree to follow.
These standards include a commitment to
maintaining the highest level of personal
and professional integrity, as well as treating
customers with courtesy and respect.
JA members also keep pace with the
industry and fashion trends and are able to provide the most up-to-date
merchandise and information for their customers. |
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How to Find a JA Member
Ask your jeweler if they are a JA member. A listing of JA members in
your area is also available by contacting the JA office at (800) 223-0673
or visiting the JA Web site at www.jewelers.org.
Beginning A Relationship
When you are choosing a jeweler, you are beginning a relationship.
Many times a jeweler plays a significant role in the most important events
of your life. So, finding a jeweler who is knowledgeable and trustworthy is
important. For many people, finding the right jeweler is comparable to
finding a doctor or a lawyer. Take time to explore your options and ask
questions when choosing a jewelry professional.
Questions to Ask When Looking for a Jewelry Professional
In addition to looking for a JA member, you should ask yourself the
following questions to help you find the right place to shop.
Do you feel comfortable in the Store?
Take the time to visit the store and ask questions. The ultimate goal is
to find a Jewelry Professional that you trust and will offer you the services
and products you desire. These questions may offer you background
information to help you make a well-informed choice.
- How long has the store been in business?
- Is the owner or manager accessible?
- How does the sales staff treat you when you enter the door?
- Do they answer all of your questions?
- What types of merchandise does the store offer?
- What services are available?
- What are the credentials of the staff and
management?
- Do they have experience or formal training in jewelry, retailing or
management?
Guide Courtesy of Jewelers of America. |
